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Amway MLM Review (2020): 60 Years Young or Good Ol’ Scamway?

Table of Contents

The O.G. MLM

Here’s something I’m sure we can both agree on:

If there was ever such a thing as an O.G. MLM, Amway would be it.

No doubt about it, this infamous network marketing company is the Original Gangster and undisputed heavyweight champion of all MLMs.

In terms of yearly revenue, no other multi-level marketing company even comes close.

Amway Global is the number-one direct selling business on the planet, raking in around $9 billion a year.

That’s a full $3 billion more than Avon or Herbalife, its closest competitors.

If you’re a budding entrepreneur who’s been alive longer than 15 minutes, you’ve probably heard of ’em by now.

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While things have calmed down a little in recent years, there was a time when it seemed like there were Amway distributors lurking around every corner.

Possibly even in random storm drains, like Pennywise from the movie It:

What is it about Amway that has drawn untold millions of regular folks into its vortex for an astonishing 60 years now?

Let’s dig a little deeper to find out…

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Who Is Amway and Where Are They Located?

Headquartered in Ada, Michigan, Amway is an MLM company who sells health, wellness, beauty, nutrition, and home care products to the masses.

Amway is one of only a few companies that can legitimately claim to have pioneered the business model that we’ve all come to know and love…

You guessed it: Multi-Level Marketing (MLM).

Amway now has 17,000+ employees and operates in over 100 countries and territories throughout the world including Canada, China, India, Japan, and Thailand.

The only exception being Antarctica.

But at this point, I really wouldn’t be surprised if they even had a few penguins on board:

(I clearly have too much time on my hands.)

Although the company doesn’t officially publish how many registered distributors it has, a commonly quoted figure is somewhere between 3 and 4 million people worldwide.

As of this writing, Forbes Magazine ranks Amway as the 44th largest privately held company in the United States by revenue.

The company consistently finds its way to the top of the Direct Selling News “Top 100” list.

Amway’s headquarters complex in Ada, Michigan is also quite impressive.

Stretching a full mile from east to west, it boasts 80 total buildings with some 3.5 million square feet of manufacturing and office space.

Here’s a pic of their main entrance and head office:

But Amway’s magical kingdom is still a far cry from a humble “mom-and-pop” operation.

And let’s not forget the name of the basketball arena that the Orlando Magic call home.

Officially known as the Amway Center, so named because the DeVos family (Richard DeVos co-founded Amway) OWNS the freakin’ team.

The company has initiated many other commercial sponsorships in the past, including being the former jersey sponsor of the San Jose Earthquakes — a Major League Soccer team.

They even own a hotel in Grand Rapids, MI called the Amway Grand Plaza for Pete’s sake.

Simply put, Amway is a beast.

Now let’s wipe the dust off and begin with…

A Brief History Of When Amway Started

Amway was founded way back in 1959, by long-time friends and business partners Jay Van Andel (above left) and Richard “Rich” DeVos (right).

To put things in perspective, that was the same year that:

  • Mattel came out with the first Barbie doll.
  • Alaska became the 49th State of the Union.

But a decade before that, Rich and Jay started out by marketing a line of nutritional products from a company known as Nutrilite.

Previously named The California Vitamin Company, Nutrilite’s claim to fame was the first-ever multivitamin sold in the United States:

Impressed by the groundbreaking direct sales model used by Nutrilite, DeVos and Van Andel quickly became top distributors.

They also loved how the company offered commissions on product sales from newly recruited distributors they introduced to the business — a system called multi-level marketing or network marketing.

After building up a team of more than five thousand distributors, Rich and Jay decided to leave Nutrilite (with their top recruiters) and go it alone.

Then it happened:

The two entrepreneurs launched a new company known as The American Way (later shortened to Amway) so they could expand the product line to include regular household items.

… and the rest is history.

DeVos and Van Andel’s first order of business was to buy the rights to what would become Amway’s first product:

A highly concentrated organic household cleaner known as Frisk.

They later changed the name of the product to L.O.C. aka “Liquid Organic Cleaner” now known as “Legacy of Clean”.

This cleaner, along with their Nutrilite supplements (which the company later acquired), became the core of Amway’s product offerings.

Distributors were also given the ability to earn a residual income through their customers’ repeat purchases.

Fast-forward to today:

This direct sales behemoth has added all kinds of new products to their repertoire, including several product divisions doing billions in annual sales by themselves.

In 2020 alone, Amway’s Nutrilite brand of supplements sold 11 billion vitamin tablets around the world.

Nutrilite was also named by Euromonitor International as the world’s number-one selling nutritional supplement brand.

But here’s the interesting thing:

Amway enjoyed a brief stint of being thought of as an “internet business” back in the late 1990s and early 2000s, when it launched the now-defunct web-based brand known as Quixtar in North America.

Why would Amway do such a thing?

The biggest difference between Amway and Quixtar was that distributors (known as “Independent Business Owners” or “IBOs” for short) could order their products directly online.

This saved them from having to manually fill out order slips and submit them to their upline.

Good idea, right?

Unfortunately, the Quixtar brand failed to gain popularity with the general public and after 7 years (and a class action lawsuit) it was scrapped.

Starting in 2007, the Quixtar name was quietly phased out and now all Amway business owners worldwide are under the Alticor, Inc. brand as one big happy family.

Mostly thanks to their MLM business model, it’s fair to say that Amway doesn’t exactly have the best reputation among the general public these days.

But they do have the highest revenue.

And the quality of their products is definitely not to blame…

Are Amway Products Any Good?

If there’s one thing I can say about Amway:

It’s that their products are LEGIT.

I know several people who have used their Nutrilite dietary supplements and have nothing but good things to say about them.

Nutrilite claims to be one of the only vitamin/mineral brands on the planet that grows, harvests, and processes the plants for their supplements on their own certified organic farms.

Apparently they even use special Egyptian earthworms just to fertilize the soil for their organic plants.

Now THAT is hardcore lol.

But it’s not just about vitamins and minerals.

Their household cleaning products are every bit as high-quality, with L.O.C. being a groundbreaking cleaner in terms of being fully biodegradable and comprised of organic ingredients.

Put it this way:

Amway was doing organic before organic was cool.

And we can’t forget about the company’s Artistry line of cosmetic and personal care products which is a juggernaut by itself, generating billions of dollars per year in revenue.

Amway also has a popular “eSpring” water filter that has earned mad respect in water purifying circles, garnering an “excellent” rating from Consumer Reports among other accolades.

I actually know someone who has owned and used the eSpring:

Which utilizes UV light along with a carbon block filter to purify tap water.

Not sure about the science but…

Apparently the water tastes pretty damn good lol.

And I’ll mention one last product which is also one of the company’s most addictive:

The XS Energy Drink.

This sugar-free energy elixir courses through the veins of countless IBOs worldwide, bringing in annual sales of more than $100 million.

If you couldn’t tell by now:

There are literally hundreds (450+) of other products in Amway’s catalog including Amway Home™, Satinique™ (hair care), and Atmosphere Sky™ (air treatment systems)…

… but I’m not gonna to bore you with an exhaustive survey of their entire product line.

Needless to say, they’re well-covered in terms of product variety.

The only strike that I would count against Amway when it comes to their products, is their typical MLM-inflated prices.

Definitely not the worst that I’ve seen, but they’re not exactly the “low-price leader” by any means.

From my own research and folks that I know personally, I can honestly say that Amway seems to walk the talk in terms of high product quality.

It’s almost unfortunate that a company that produces such awesome products has been subject to so much controversy surrounding their business opportunity.

I’ll cover that in more detail in just a sec.

But first let’s explore some pros and cons:

Pros: Why Is Amway Legit?

You won’t have to worry too much about stability with this one.

As a long-time member of the Direct Selling Association, Amway is the largest and most successful MLM company in the world.

Which means you’re hooking up with a 60 year-old company that does $9 billion a year in sales.

To be fair, Amway sales have been on somewhat of a downtrend in recent years, but it’s safe to say they’re here to stay.

Their product quality is mostly outstanding.

If you want to become a full-time Amway IBO, you can be proud of what you’re selling product-wise.

Even if you’re not interested in their business plan, Amway is still known for having quality products.

That’s more than what can be said for many two-bit MLM companies out there nowadays.

A high rating from the Better Business Bureau.

For what it’s worth, Amway has been accredited with the BBB for almost 30 years (since 1991).

However, it’s important to mention this is common for large MLM companies.

Since many of the positive Amway reviews often come from their own distributors — who are not exactly unbiased lol.

As the most well-established network marketing company, Amway offers top-notch training materials and events for their IBOs.

Amway has plenty of training programs and resources to help you get to the next level of your MLM small business.

No raggedy, copy-of-a-copy, black-and-white brochures here.

And no sketchy-looking information packs that you’d be embarrassed to hand out to your friends and family members aka “prospective distributors”.

They even have an Amway Business Center for IBOs in New York.

They also hold multiple training conferences throughout the year to keep you motivated and inspired (if you’re into that kind of thing).

However, this is not to be confused with the loads of unofficial motivational books, videos, and other Business Support Materials (BSMs) that you’ll be encouraged to buy from your upline.

(More about that later.)

Cons: Is Amway a Pyramid Scheme or Scam?

On the business opportunity side, Amway’s reputation is all but in the crapper.

When most people hear or type the word “Amway” into Google, a wall quickly goes up before you can even begin talking about the business.

Questions about pyramid scams and ponzi schemes will often follow:

“Aren’t the only people that make money with those at the top of the pyramid?”

To combat this, a lot of their IBOs have resorted to memorizing creative rebuttals so they can avoid using the company name right off the bat.

It also explains why the Amway-affiliated World Wide Dream Builders organization has been so successful — they don’t have to mention Amway up front.

Throughout the decades, the company has been the target of numerous FTC investigations.

With allegations that include price fixing and making exaggerated income claims, to paying millions of dollars to former distributors for misleading business practices.

Anyone who’s been around this industry for a while is aware that all MLMs walk a fine line between selling the products and selling the dream.

As you might expect, one of the biggest and most long-standing accusations against Amway is that it’s an illegal pyramid scheme.

Hence the term “Scamway.”

But the FTC actually ruled this out in 1979 due to the fact that Amway does not specifically pay people for recruiting new distributors.

Even though — as we all know — recruiting is the cornerstone of all MLMs and is obviously highly encouraged.

Cuz that’s how the network marketing business works.

Being the original MLM, it’s not surprising that IBOs are heavily pressured to sell products like crazy and buy more for personal use.

In return, distributors earn PV (point value) and BV (business volume) which determine their monthly compensation percentage.

But like most MLMs, Amway products are expensive.

This can make it hard for distributors to purchase enough volume to reach their minimums.

Not to mention the not-so-easy challenge of convincing someone to make a full switch from cheaper, store-bought brands.

The over-the-top Amway meetings and cult-like culture turns many people off.

For many IBOs, Amway is almost like a religion.

This had led to the company cranking out some of the most annoying and aggressive distributors in the MLM universe.

All selling the dream of financial freedom by running your own business, perhaps for the first time.

Nothing wrong with free enterprise or drinking your own Kool-Aid.

But it’s also the reason why Amway has been accused of damn near brainwashing their recruits with pro-Amway propaganda.

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Compensation Plan: Can Amway Make You Rich?

Okay, let’s get down to brass tacks:

Time to talk about the Benjamins, baby.

As you’d expect, the top-level distributors of the world’s largest MLM make sh*tloads of money.

Metric tons.

Those at the highest “Founders Emerald” and “Founders Diamond” levels are ballin’ out of control.

Above that, the few at the “Crown” level are making residual incomes that seriously border on the unbelievable.

But like most other MLMs, unfortunately they represent a pathetically small percentage of the total number of distributors enrolled in the company.

To put it in perspective, the Amway Corporation has paid out almost $60 billion (with a “B”) in bonuses and incentives to distributors since its inception.

That’s a LOT of money.

But according to, only 48% of all IBOs are active and their average monthly gross income is around $200.

You read that right.

Two hundred bucks PER MONTH.

Like all direct selling companies, for most people it’s gonna be an uphill battle to get to any significant level of income.

And when I say “uphill” — I mean a very steep hill.

Starting face down in the mud.

With an army of renegade mercenaries strafing the hill with machine gun fire.

In other words, it might be a little tough to make this thing work.

Especially if you treat it like a casual part-time job.

But let’s break it down, shall we?

How Amway Works

Are you ready to become a Founders Diamond and make $500k per year?

First you gotta learn the ropes by starting out as a brand-new Independent Business Owner (IBO) for around $100.

Next up, the really fun part:

You’ll then be encouraged to talk about Amway with your friends and family (in person and on social media), as long as you can convince them the hefty retail sales price is worth it.

As a new IBO, you’ll also be taught to “be your own best customer” by switching all of your current household items to Amway.

Spoiler alert: This will cost you more money out of pocket.

As mentioned earlier:

The more you sell, the more Point Value and Business Volume numbers you earn, and the more commission you make.

But here’s where it gets a lil’ sketchy:

The BV of the Amway products you buy is not always equal to the dollar amount it costs to buy them.

Long story short, this means you gotta buy a ton of Amway stuff to get a relatively meager commission.

For example, as you can see in the image below, buying 600 PV worth of product should net you roughly $225/mo for your trouble.

  • If you add up all the 100 PV’s above, it’s over the 600 PV threshold which means that your commission will be 9% of BV.
  • If you add up all the $300 BV’s above (and add $400 BV from customer purchases), it’s roughly $2500 BV total.

Which means that you’ll receive around $225/mo in commissions (9% of $2500 BV = $225).

But keep in mind that you and your group probably spent well over $1000 to buy all those Amway products.

If your group continues to grow and increases your total monthly PV to 7500, your commission can get as high as 25%.

After countless hours of looking at their comp plan, here’s the “simplest” explanation I could find on YouTube:

Don’t feel bad if you have absolutely no idea what any of that means.

I’m the one who did the damn research and still don’t understand it all.

But all you really need to know is why there’s such a strong emphasis placed on sponsoring OTHER people into the business.

Simply because you can benefit from their BV as well, since their volume becomes part of your group volume (GV), boosting your PV bracket, and therefore your commission percentage.

Didn’t think so lol.

Translation: If your downline makes more money, YOU make more money.

Do this enough times and you’re a dancin’ millionaire, right?

Not so fast, Twinkle Toes…

What Amway Doesn’t Tell You

Here’s the truth:

It can be very discouraging when you start prospecting and trying to recruit new distributors.

First off, you have to overcome the immense hurdle of Amway’s not-so-good reputation.

That means persuading your friends, family members, total strangers, and possibly a few household pets that your business opportunity is worth a look.

You’ll hear things like:

“That sounds like a pyramid scheme to me…”

“No thanks, I’ve tried something like that before and it was a total scam.”

You might even try inviting them to a couple hotel ballroom meetings to listen to a “special guest presenter”.

Or perhaps one-on-one sit-downs at a local Starbucks where you sketch out the compensation plan using neat little circles on a piece of paper.

Or maybe a home meeting, where someone with a whiteboard draws out the plan Pictionary-style.

While all of this is going on, your upline is steadily encouraging you to invest in a small library of motivational material aka the aforementioned Business Support Materials (BSMs).

Supposedly, to give you the knowledge and inspiration you need to succeed in the business.

This is one of the biggest points of contention between Amway critics and supporters.

What’s the problem?

Basically, you’re told that the more BSMs you and your group buy, the more likely you are to succeed in the business since you’ll be developing the proper “mentality” for success.

It’s important to mention that distributors who choose to sell or distribute BSMs must emphasize that the purchase of these materials is optional.

But it’s common for new recruits to hear such phrases as:

“Tools are optional, but so is success!”

“I’ve never seen anyone be successful in this business without these tools.”

Now to be fair, I completely agree that without the proper mindset, you don’t stand a chance of being successful in MLM or any traditional business.

However, the costs for these “optional” BSMs start to add up pretty damn quick.

To the tune of hundreds of dollars per month, on top of the money you’re shelling out to buy products for personal use.

And who is all this extra Business Support Material cash going to?

The top-level distributors who are selling it to you, of course.

You’re also encouraged to attend weekend seminars, “attitude sessions” (more motivation), “night owl” sessions (still more motivation), and especially major functions and conferences.

You might even hear that “not attending the next major function will set your business back six months!”

The end goal is to cram as much Amway knowledge and motivational meth down your throat until you become a walking spokeszombie for the company.

Amway believes so much in the power of these rah-rah products and meetings, they even have an official term for the groups of Amway IBOs who are the best at it:

“Professional Development Programs” (PDPs) also referred to as “Amway Motivational Organizations” (AMOs).

As an AMO, the group can operate under the Amway flag but is allowed to sell their own products that instruct new recruits how to succeed as an Amway professional.

I wanna make something clear though:

I’m not anti-Amway or against the idea of surrounding yourself with a positive group of like-minded peeps.

In fact, if you’re NOT paying attention to what you read, watch, and listen to on a regular basis, you’re gonna have a hard time making it as an entrepreneur.

The only problem is that network marketing marketing companies like Amway are often accused of crossing the line and using near “cult-like” behavior to keep their distributors on board.

And don’t forget that even if you’re okay with drinking the MLM Kool-Aid, you still have to convince a whole lot of other people to believe the hype as well.

Easier said than done.

But if you can do that enough times for enough years, you just might end up with a massive network of IBOs, as well as some impressive monthly residual checks.

Unfortunately, since the vast majority of IBOs don’t make a dime, the chances of that happening are slim.

Amway: Quick Summary

Amway Summary
Amway is a legit business as the most successful network marketing company on the planet, with billions of dollars in yearly sales and a track record spanning six decades. Thanks to their multi-level marketing business model (which emphasizes recruiting), Amway‘s reputation among many folks is poor to say the least.
In general, Amway’s products have an excellent reputation for being very high quality which can lead to long-term customers. It costs about $100 to become an Independent Business Owner (IBO), and you are expected to buy a lot of products for personal use which tend to be pricey.
Amway offers more than 450 products ranging from skin care to health supplements, so it’s safe to say you won’t run out of things to sell as an IBO. Like all MLMs, there is a strong emphasis placed on sponsoring other people into the business so you can make commissions from their sales as well.
As the most well-established network marketing company, Amway offers top-notch training materials for their IBOs. Distributors are frequently encouraged to buy costly motivational books & videos from their upline to help them succeed.
The top-level distributors in Amway can earn some of the highest commissions in the MLM industry, with yearly incomes in the high six and seven-figure ranges. The company admits that only 48% of all IBOs are active and of the ones that are active, their average monthly gross income is only around $200.

Bottom Line: Is Amway a Scam or Will It Survive?

C’mon, they’ve been around for 60 frickin’ years and do $9B in annual sales.

Amway’s not going anywhere.

Personally, I’m not a fan of their business model but don’t think they’re a scam either.

Make up your own mind but compared to many MLMs out there, I actually kinda like Amway.

Meaning I admire them from a pure business standpoint.

Now headed by Doug DeVos and Steve Van Andel (both sons of the original founders), you gotta respect their longevity and success as the largest MLM in the world.

Not to mention their product quality is better than most.

If you decide to join Amway, the money is definitely out there… remember the $60 billion in bonuses and incentives I told you about?

The catch is that you will need to build and maintain an absolutely MASSIVE organization to get anywhere near the six-figure income level or above.

To put it simply: it’s a long shot and still requires a ridiculous amount of hard work.

According to the Federal Trade Commission, that’s why 99% of MLMers lose money.

But maybe you should try switching it up.

Y’know, stop chasing old multi-level dreams and start a business by actually learning the skills to make money online?

One where you can still be your own boss and rake in a lotta dead presidents.

It’s your call, Neo:

Take the blue pill and keep pestering those closest to you about your amazing home biz opp.

Or take the red pill and giddy-up on over to this link.

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Reader Interactions


This is Gold, “Take the Blue Pill” haha.
Great insight and wish you had better SEO to get you at the top of my google search.

Thank you for the comment. I’m glad you enjoyed it!

I was an IBO for a few years and received instruction from Ron himself. Wye aye man, that shite is expensive! The wife and I spent loads on nuts and bolts and pep rallies.

Not to mention we were also pressured to buy BSM and got a lot of encouragement from our upline. The products were great and XS tastes amazing, but it was such a financial burden that the wife had to take a job while I did the fishing.

I finally said sod it and quit, despite her highly adamantly vocal irritation. I think that’s one of the reasons she left, hahaha.

No, it’s not a scam in the true sense of the word, because how the business model is structured, but your upline and the organization does make more than you in the end.

Thanks for your comment. The cost of the business support materials and traveling to frequent meetings and events can definitely be hard on the wallet.

Honest review. Thank You!

My wife and I started as customers. I knew about Nutrilite vitamins. In fact, when I wanted to start supplementing, I did not trust any other brand, but was unable to find anyone to sell to me! My wife fell in love with the makeup and I fell in love with the energy drinks.

We accidentally began building a customer base because we were telling people about how good the products are! I did not find the products expensive. In fact, when we did price comparisons with the makeup, cleaning products and energy drinks, we noticed we were actually saving money.

When we became IBO’s with the company, we were profitable right out the box! It has become a nice little side business for us.

But ya, my experience has been very positive, and people that I speak to, either have never heard of the company or love the products. Honestly, the only trolls I have seen are online.

Rick, appreciate your comments. But where on earth are you living? Amway products are VERY expensive by comparison of retail stores (not even close). I’ve compared.

People you spoke to either have never heard of the company or love the products?? First time I’ve ever heard someone say that. Seriously – who has never heard of Amway?

Rick, thanks for your comment! I’m glad to hear Amway is working out for you.

And I hear what you’re saying Dean lol. But to each their own I guess ��

Thanks for this information Simon.

I actually was approached by an IBO last week and today was an official meeting. One thing I tell you, this company follows some serious tactics to talk a random dude like me into such meetings.

I had met the IBO three times in one week, where we discussed how an average “40 hours per week” life sucks. I was also asked to read a book that shows how network marketing is the way to go in todays era.

Throughout the process, from the day I first met that IBO to 15 minutes into the presentation, the name of the company wasn’t revealed. FINALLY, the guy said it—Amway.

If I were not sitting in the first row (where they actually seated the newbies like me), I would’ve rushed out of the room right when I heard that name. My dad himself was an IBO for a year and after continuous struggles to spread the “cult” he had to step out, it wasn’t worth it.

Thanks for sharing Sam! Many peeps have similar experiences with Amway and other MLMs. I’m not a fan of recruiting, either. But every business has its downsides, you just gotta have enough self-awareness to know what your deal breakers are ��

I’ve been approached by old friends of mine who have been having success in WWG and say that I’m “a perfect fit”. Of course I know that’s probably what they tell everyone they talk to, but from my own understanding and research I actually think I might do well, but I still have my reservations.

A lot of it is that I’m still waiting for the “Now pay $100 and all this can be yours” bit. Do you have personal experience with Amway and WWG?

Thanks for your review, it has certainly helped in my understanding of the company, organization, etc., behind this upside down pyramid I’ve been hearing about.

Thanks for the comment, Connor �� I do not have personal experience with Amway or WWDB, but have spoken to many folks who have and I’ve also been in my share of MLMs. And just like any network marketing or home-based business — some are successful, most are not. You should check out my best MLM review article for more info.

If people see Amway as a business opportunity, it’s definitely a great opportunity. Having said that, we all agree that anyone who want to have a profitable business, no matter in which industry or the type of business, they have to work hard to make money.

Bottom line, we need to have or develop the courage to make things work. Nothing comes easy in life. Be responsible and don’t blame others for what you are not achieving.

Hey Walter, thanks for your comment! I couldn’t agree more about taking responsibility for your success. In fact, one of favorite personal mottos is “everything is my fault” ��

Thank God! An unbiased factual blog about the Amway Corporation! Thank you for your well worded review, a breath of fresh air!

The Amway Corporation is so much more than what meets the eye in relation to allowing ol regular Joes n Janes like you and I to create the income and lifestyle we choose. And thank God it’s hard work.

Character is built in the struggle and who you really are is revealed in the fight. While not for the faint of heart nor for those who are prone to quit easily, MLM’s are a good fit for wannabe/starting entrepreneurs who don’t have large upfront capital to start an online or traditional company. Low start up, hard work, SUCCESS! What’s better than that?

Finally! Someone who makes sense and tells the truth! �� Well done!

Thanks for the comment! MLMs are definitely not for the faint of heart. But the same can be said about being any kind of entrepreneur. Glad you enjoyed it ��

I grew up with it. My parents got in back when I was a very young kid back in the mid sixties not long after it got its start.

My parents worked their butts off and we’re literally over 100 direct IBO’s under them but there was no support back then. So after about 2 years they did it full time and ended up bankrupt!

I tried it with WWDB and found it to be just too much BS about the seminars and “family reunion”. One of their annual things and they always wanted you to purchase all the books and tapes they recommended! What a scam they are as far as I’m concerned.

The company itself has absolutely awesome products but I would run away from anyone pushing it as a fair business opportunity unless you are very very determined and have the patience and time to put in the work. All I can say is good luck.

Hey Jeff, thanks so much for sharing your experience! Appreciate your input man ��

Absolutely great job giving us unbiased information. Please keep your work ongoing and would definitely love information other company and people other than mlm .
And thanks again for all your effort!!

Thanks for your comment and support! Some of these articles (e.g. Amway) take me literally months to research, write, edit (and rewrite x 10) so it’s nice to know they’re appreciated ��

Akshay Kapoor says

Hey, thanks a lot for this awesome review. Very well explained and good humour included as well lol. Doing business with Amway, I know that to be true, all the things you mentioned above. Great job and I personally encourage everyone to take a look at this amazing business opportunity. ��

Hey Akshay, thanks for taking the time to read my article ��

I just wanted to say every part of this article is true. Ive recently been approached by some really nice people who want to incorporate me into their Amway family.

The few meetings and gatherings that I have been to immediately registered in my mind as a cult-like experience. Not that they are bad people. Honestly Ive never met nicer people.

As soon as they told me I wouldn’t need to worry about paying for a building or re-ordering inventory that kinda flipped my opinion on how qualified their IBO’s must be.

I was absolutely shocked by their catalog. Most stores have to markup their products around 50% from their cost to make anything right? The markup on a bottle of dietary supplements had a markup of around 15%.

That’s when I knew that Amway wasn’t telling the truth about how much their products cost. I have tried their products though. Not gonna lie its true-blue and quality stuff.

Thank you for the comment, Owen!

Simon, this is probably the best article I’ve ever read on MLMs. Not only is it completely unbiased, but it’s beautifully organized, very informational, and has perfect witty humor. I respect your writing style and wanted to thank you for taking the time to do your research.

I’ve run into my fair share of obnoxious Amway recruiters, but I’ve also run into a few that genuinely take the time to educate people (myself included) on exactly how much work the business would be, the finances it takes, and how to be successful; never pressured me, hyped me up, or led me blindly, but took the time to see if the opportunity would actually benefit me. I respected that, and wanted to vouch for them.

I believe the “one night stand” Amway recruiters are the reason for it’s bad reputation, and it’s a shame that the other side never gets talked about since they don’t go around trying to “get” everyone.

Thanks for the kind words Ariana �� And you make a great point — there are definitely some legit Amway recruiters who use a more laid-back approach. It’s unfortunate there’s not more of them out there.

Alhamdulillah, thank you so much brother. To be success, there are lot more ways to become success, involving yourself to contact many people to buy company’s product, means you’re working for them. You open my mind and thank you once again, Im done with Amway.

Thanks Muhammad, glad my article helped you out brother ��

Thank you for all of the research and time you put into bringing all of this together. Now, if only we (both sets of parents) could get our kids to read this great information.

They are newly married, just graduated from college this year with high honors, working at the school they graduated from and discussing the excitement of the next journey in their lives.

Until some “friend” of theirs connected them with their “friends” who contacted our kids. It was very secretive at first, some type of 2 -week process of interviewing and getting to know them to see if they were supposedly worthy of joining this group of “wealthy entrepreneurs who earn high amounts of income and are able to be generous to others”. Never was the name Amway used.

Yet, our kids are now convinced that this is how they will succeed in life. It is as though all of their hard work in school/college was for nothing!

Thanks for sharing your story, Glenda! I understand your concern but I would highly recommend backing off and letting your kids experience the reality of being an MLMer themselves.

It sounds like they’re still in the “honeymoon phase” but they’ll quickly learn if it’s something they wanna do long-term. If it makes you feel better — MLMs typically have a 1% success rate. So the odds are in your favor ��

Built the business in my early 20s for a short period through WWDB. I’m no longer active, but still get a bonus check ($500-700/mo) as long as I have the 50pv customer volume. I now own a very successful 8 figure company that’s debt free, I have no personal debt outside of our mortgage, and my marriage is strong.

All of these things I picked up on from actually working the Amway business the way they tell you to. Amway didn’t make me a millionaire, but it taught me what I needed to know so I could build what we have now. I recommend it to a lot of people as a way to thicken their skin and learn business basics.

Thanks for sharing your WWDB experience and congrats on your success!

While I agree that Amway/WWDB can provide a lot of great business and personal development training, most folks who join are not just looking for a way to “thicken their skin and learn business basics.”

In other words, they’re looking to build a full-time Amway business that makes a heckuva lot more than $500-700/mo. Not just use it as a stepping stone to start another company. So I’m curious as to why you didn’t stick with Amway long-term if it was working so well?

But I appreciate your comment and wish you all the best ��

I am new to Melbourne and have come here to pursue my masters of Information Technology in the top ranked university of Melbourne. I have been approached by someone and have been attending multiple catch-ups and I am still in the vetting process.

I have also attended a winter conference held in Melbourne. I am confused as to what to do next. Should I proceed with this business?

I told my mentors that I have to manage my studies, part-time job and the Amway business. They told me that I should have the willingness to do and they would help me to manage my time and also have a budgeting session.

All this personal development and financial freedom seems to be appealing to me and I am thinking of continuing this business. But I am still confused.

Do you think it’ll be possible to manage all this as a student of a reputable university in Australia who already has loads to study?

Hey Sarita, thanks for your comment! First off, I suggest you read my MLM review article to get a realistic idea of what you’re getting into. Long story short: this business requires a serious commitment.

To me, it sounds like you have enough on your plate with school and a part-time job, not to mention your social life ��

Since you’re at a great university, why not focus on your studies for now and work on personal development in your spare time?

You can always revisit Amway in a couple years once you’ve completed school. After all, they’ve been around for 60 years so they’re not going anywhere lol.

michael grimes says

No one makes $$$ by selling Amway products because no one sells the products. The Amway corporation makes $$$ because of all the distributors using (not selling) Amway products.

This is by definition a pyramid.

The distributors making BIG $$$ in Amway are making $$$ selling the tools/functions.

NO ONE make $$$ in Amway except the Amway Corporation and the TOP distributors and they make $$$ by REQUIRING the distributors to purchase the TOOLS.

Bottom line: no one makes $$$ in Amway below the Diamond pin level. In fact, 99% of Amway distributors LOSE $$$. The Diamond pin levels and above make their $$$ from the TOOLS.

Amway is a total scam.

Thanks for your comment, Michael. I agree with your point about product sales — like most MLMs, the vast majority of Amway’s sales comes from its own distributors.

However, there are obviously some products being sold to consumers (e.g. the distributor’s friends and family), just not that many ��

While that’s a tell-tale sign of an MLM company, it doesn’t necessarily mean it’s a pyramid scheme. Or a total scam.

That said, the FTC agrees with you that 99% of MLMers lose money. And some of the higher ranks do make a fortune from selling their business support materials.

My husband got me into this business and his mentor keeps telling us to buy more BSMs and Britt World Wide (BWW) TV.

She also wants us to make the 150PV every month on a salary that we are struggling with.

We have kids and she keeps saying we should limit our eating (!) and buy only Amway products for the kids to eat so we can make money to take care of them.

But any money you do make just goes back into buying all the business support programs.

Thanks for your comment, D.

Unfortunately, it sounds like your upline mentor is doing exactly what has turned so many folks off of Amway — aggressive pushing to buy more products and BSMs, disguised as encouragement.

Hey Simon, I might be a little late to the party but I just wanted to thank you so much for this thorough and well-written article.

I’m a new IBO (technically in the Yager organization but don’t associate with the majority of their events or systems) and this soothed my mind in a lot of aspects.

As a young person living away from my family, I’ve very much appreciated the support and personal development skills I’ve been taught.

To everyone worried about a cult atmosphere, I like to think of it like a buffet and only take what I need, and leave the rest.

Worst case scenario, you meet some nice people and buy some vitamins.

Hey Nicola, thanks for your comment �� Glad to hear Amway is working out for you so far.

Unfortunately, many folks eventually find the cult atmosphere overwhelming and get pressured to spend a fortune on events and products.

Worst case scenario, this can sometimes destroy long-standing relationships and leave a permanent bad taste in your mouth.

Keep that in mind but I wish you all the best!

I’ve just been approached by a lovely couple hell-bent on building a support group of like-minded, successful entrepreneurs.

I was told that it’s Amway at my second meeting tonight, but just don’t know if this is for me after reading this wonderful article.

I have the time but I don’t have the people in my life to sell anything to, much less turn anyone on to the Amway business.

I’m a 39 yo retired pilot that suffers from depression. Do you think this is for me as I am a completely isolated recluse in my current lifestyle?

Thanks for your comment, Ronnie. Sorry to hear about your depression (been there) but if you’re not willing to get outside your comfort zone, Amway’s probably not a good fit.

Not to mention it’s ALL about selling and recruiting, my friend.

I loved reading this article because it was such a “middle of the road” truly objective piece. As an IBO, I really appreciate the humor and talent of this offer.

Great writing and illustrations, I hope you keep it up for more than just Amway.

Thanks Theresa. I appreciate your feedback ��

Comment Policy: Listen, I’m completely open to hearing different viewpoints and having an intelligent discussion. But it always amuses me how angry and hateful some peeps get when I criticize their company or business. Please understand: It’s not personal, I just don’t like you.

Bitcoin Trader Review – Comprehensive Scam Test

Bitcoin Trader claims to have a unique trading software that wins trades with 99.4% accuracy. Is this, however, even possible? Find out in the following Bitcoin Trader Review

Bitcoin Trader is a software that focuses on Bitcoin and its trading. On their homepage, they have a short introductory video where famous people talk about Bitcoin and how innovative the currency is. It really is possible to make money by investing in Bitcoin, but I hardly think that is is possible with Bitcoin Trader. They promise unbelievable results with just a 250$ deposit. Bitcoin Trader looks just too good to be true.

Emails – who are you, Dzhordzh Barker?

The first impulse for creating this review was a short email which was sent to me by Dzhordzh Barker who is associated with BitCoin Trader. I tried to find whether he is the creator of Bitcoin Trader, but there is no information about him on google or on the Bitcoin Trader website. In the email, he claims, to have a system that can make you $100K per month.

Bitcoin Trader incredible results guaranteed!

I am always very skeptical when someone promises me something that looks too good to be true unless it’s beneficial for both parties. So when I first read the information on claiming I can become the next millionaire, I knew right away it’s probably just another scam. And with Bitcoin Trader, I was right. Again. Do not fall for false promises of high profitability based on someone’s unique system. It is almost always a scam. The Bitcoin Trader software claims that you will earn at least $1,300 per day. I can see that hardly possible with a minimum deposit of 250$.

Members of Bitcoin Trader Community? Fake!

The testimonials published on the Bitcoin Trader website are fake and I have a proof of that. Do you remember the displayed traders who are so damn successful? Well, they are not. Because these pictures are stock images, just have a look.

Approved by Antivirus software? Hell no!

BitCoin Trader wants to make its visitors think the software is highly trustworthy. It tries to do that using an introductory video featuring famous people like Bill Gates, Richard Branson and many others talking about how great Bitcoin is. Furthermore, there are icons of well-known antivirus programs (McAfee, Norton, BitGo) indicating that these leading security software companies support the Bitcoin Trader project. However, know that they are there just to make you believe that Bitcoin Trader is legit.

Conclusion from Bitcoin Trader Review

The information that Bitcoin Trader provide is a scam and you should most definitely not trust this software. Beware that this “unbelievable” trading system does not occur only on one domain, which means that the web address might differ. The name Bitcoin Trader and other information will be, however, always the same. If there was a system that would be ahead of the market by 0.01 second, all markets would almost instantly collapse. In the end, it’s a good thing that they promise such unbelievable results making it easier for people to recognize that Bitcoin Trader is not to be trusted.

Average rating of the Bitcoin Trader program

  • IQ Option Paypal – Deposits and withdrawals – April 7, 2020
  • Forex Trading 101: The Basic Concepts Every Beginner Should Learn – April 4, 2020
  • The EU landscape for cryptocurrency and Bitcoin taxation – March 25, 2020


Hi. Very interesting article. I did want to have a go and see if I could make small amounts regularly which I would pay into my bank but I’ve no idea where to start as I read the reviews and almost everything ends up being dodgy. Where do I start?

Hello Margaret,
It depends whether you would like to start trading binary options, forex, cryptos or CFDs in general.

Hi Michael, I’ve seen bitcoin trader advertising on facebook many times and have thought of opening an account with them.
Thanks to you I now know its a scam.
What’s your thoughts on a website called VIP-Crypto are they a good trading platform or is it a scam.

Hello Richard, can you please send me website’s address? So I can review it and tell you whether it is a scam or not.

Hi Micheal I’m pretty new to this I started with 250 Euro on kayafx they come across as very pushy to keep investing do you know if IQ option or 24 option are better to trade on thanks

Hello Darren,
Most scams are pushy, because they want to convince people before they change their mind. If this is the case for kayafx, I do not know. Both 24 option and IQ Option have quite a good reputation. But personally, I think that IQ Option has way better offer.

The website address for VIP-Cryto is
I have parted with £250 and was put onto a broker who told a few things about crypto trading.
The web site looked good and was able to trade on it and then after a week I was asked if I wanted to make some money big time by adding a further £5000 which would eventually make me £100,000. Obviously I refused and then its all gone quiet.
I have asked to cash out but still waiting for my £250 back.
I think this one is definitely a scam.

Educate yourself and start trading on your own. Other people don’t care about your money, they only care about their profits!

Can you please help me by telling if the company CryptoNash is real or a scam. My dad invested € 2500,00 in the last couple of days, through out the bitcoin trader ad.

Hello Ginny,
I do not know the company CryptoNash, so, unfortunately, I can not help you with this. But if they are connected to Bitcoin trader, please be super careful.

Just look at Bitcoin Trader landing page and you’ll see that specified user names, their photos and “I’m happy with your software bla-bla” reviews are just fakes (they use to generate users info)

So it doesn’t seem to be a good to trust your money to a service that falsifies user’s data and reviews.

good day, I did not understand the iq option method, if you put a CALL and then a PUT this at the same time subtracts points even if the indicator is above or below your choice, if you can save me as it works since I was reviewing a bit and I did not understand, sometimes the amount went down and then went up or kept, I’m new to this and would like an orientation before making any deposit, and the price you ask for on deposit are dollars or Mexican pesos ??

Please check out our introductory article How To Trade Binary Options to understand how binary trading works.

Hi Miachel
Do you know which crypto software for auto trading of BITCOIN/ETHEREUM, does I Q option use/operate?
I like to join I Q OPTION but only for bitcoin/ethereum auto trading and not manual trading.
I will appreciate your reply.
Thank you

Hello Mohamed,
IQ Option does not operate any auto trading software nor do they support any. If I were you, I would be very careful with using an auto trading software because most of them do not work.

Hello Michael,
I see Peter Jones of Dragons Den has just made a huge investment in Bitcoin Trader. Would you care to comment, and pass on your thoughts? Many thanks.

From what I have read on the internet, that information is not true. There are even such rumors that BitcoinTrader stole their identities.

The first info I got on Bitcoin Trader was the news that in the UK it was started with two guys on the BBC show ‘Dragons Den’ showing Peter Jones and the others (very canny business people) investing and making money for one of them on 8 minutes. Peter Jones invested £2.5 million in it.

If it was a scam it wouldn’t be on the BBC and the Dragons Den team would have denounced it.

The above scam alert syas the pix are photo shopped and you can see that – no you can’t – there is no explanation of that at all! This lack of detail perhaps gives the impression that this site is a scam! I would like Bitcoin Trader to be a scam but I can find no proof of that here.

On the American site it says says there are no fees but on the UK one it says there is a 2% fee on profits. On the ‘How it works’ there is no info on how to withdraw your money/profits.

So there are indeed anomalies here.

Hello Dennis,
Please pay closer attention to photos provided in this article, there is a proof that they are stock images. So the traders are actually not real people who have experience with Bitcoin Trader. Gavin Duffy said. “It is a total scam. I contacted the BBC but trying to get these things down off websites, because it’s a paid for ad by the people behind this scam to give a sort of official veneer, then overnight people were kind enough to give me a heads up that it’s on the Guardian website as well.”. Fellow Dragon Eleanor McEvoy said: “It’s absolutely disgraceful that these things can happen… But what do you do when these things happen and god forbid anyone has invested any money in after seeing our names, god that would be terrible.” (Source). It is up to you make your mind to what to believe.

via AOL advert from I have just been ‘fooled into investing. Became suspicious when they phoned me and I then gave my details to take £250 and guy rang off very very quickly. Worried they will take more that £250 – is that the case of the scam?

Hello Iris,
What method did you use to charge your account?

I too read the Dragons Den story and ended up investing €250. I made the payment by debit card on their site. I received a call shortly after to set up a call for a broker to contact me tomorrow.
Having read previous messages, I now have no doubt that I have been scammed.

Hi Rob,
Can you tell us what happened in the end? Was it a scam?

Hi Tammy,
Shortly after I “invested” €250 l realised I had signed up to something completely different to the advert that had lured me in. I was really concerned I had been scammed so I requested a withdrawal of most of my deposit. They required me to fill in a form containing banking details, personal info etc which worried me even more. I received numerous calls daily from London, Zurich and other numbers which I terminated shortly after answering or ignored them totally. These calls are still ongoing and are ignored. Eventually my withdrawal request was processed and I have had most if my original deposit returned to me, thereby minimising my loss. I still get several calls a day which I ignore or terminate shortly after answering. I have received numerous emails demanding I answer the calls etc but have ignored these as well.
In short, I am convinced this is a scam. I have recovered as much of my investment as I can and have written off the balance.
My advice to you is to avoid this site and rather look into investing into a more credible and verifiable option .

This cryptonash look a scam. I see as well about dragons den invested for bitcoins and stupidly i did as well, did sign on and pay them 250 pounds, now they are asking from me 3 difference tipe of identity ( my passport details, my bank accont last bils and some another bill!).i fill only left to give them my door keys! Im a very upset. I did contact with my bank ready. They told me will try to help me. Thes cryptonash man name was daniel sanders, they were caling from Zurich .

Pity none of the Dragons have commented here – can it be they are unaware of this site?

Oh I’ve just googled ‘Peter Jones ‘ and got to his denial of his Bitcoin involvement – his legal team is on it he says.

It is vert strange that nothing of this has been on any BBC news item unless I missed it. What about ‘MoneyBox’?

I just to let people know I also saw Dragons Den advert for Bitcoin Trader sign up and invested 250 euros and got call from Daniel Sanders. He talked for a while the tried to get me to invest 1,500 euros, I informed him I didn’t have that kind of money. He tried to contact me over the next couple of weeks; I avoided his calls and emails as I was doing a bit of research on the site. He used different phone numbers eventually calling from an unknown phone number. I answered and told him what I had gathered from my searches but the strange thing was he was speaking with a completely different accent from the first time we spoke; it was obvious that he was a completely different person; I may be a pensioner but I am not senile. He had also promoted himself from an assigned advisor to being the owner of the company and became very agitated when I confronted him with what I believed concerning Cryptonash.

Does anyone have more info’s about ? I have received a message on Skype with the link and by curiosity I clicked on and understand is a trading website so i signed up but the swiss-methoden signed me up to this, after about 10 min I received a call from this women asking me to deposit a minimum of 250 then I told her I can’t risqué because for me 250 are important money then she said a minimum of 150 and she will assure me that I will see good progress in about a week time. Can I get some advice I do not know pretty much of this staff Ive only heard about bitcoin but thats all and need an insight! Thank you

Hello Cristina,
I do not know more information about, but anyone who assures you that you will see good profits is lying to you, especially since you have no experience with trading. I have checked also the swiss-methoden system and it has most of the signs that scams have (on the main page there are many testimonials how wonderfully the system works, but not a single one is negative). That is really odd. You can also notice that they have in their terms and conditions “there is no guarantee that you will earn any money using the techniques and ideas in these materials. examples in these materials are not to be interpreted as a promise or guarantee of earnings.”. So they make you think by having the “honest” testimonials on the web that there are only people who profit from swiss-methoden, but as you can see, that is not true. I would be very careful with proceeding any payment, but it is your money. If you would be looking for honest and regulated companies where you can trade cryptocurrencies, let me know and I will try to point you out in the appropriate direction.

Hi I got sucked into the cryptonash scam and have made a proffit. I know they are blagging , so i pretended to be a business man and wanted to see if they could double my money as I didnt believe the software. They have deposited my original deposit and proffit. Im still 300 euros in profit. So im going to ask them to deposit that before I give them a larger deposit which im not. Play them at their own game.

Hi guys.
I got sucked into the bitcoin trader scam.
I saw the video and suddenly crptonash is ringing me.
I deposited 250 euro.
I have got that back and made some profit.
Now , I dont think there legit , they ring from different places and have english names and that does not add up.
I have spoke to the boss there as one of there workers openly said he didnt like what was going on after my pressing him about authenticity.
His picture and voice don’t add up and he was going to give me his personal phone number and email details.
Which never happened.
So they now want me to invest more money now they have proved to me they paid me back and some profit on that.
So I will now withdraw the other 300 euros profit I have to see if they will give it to me.
Im playing the role of a business man willing to put in only if they prove they can double my money and not before.
I can only win from this now.
But I will update you on the success of my last withdraw.
However Im more than aware this is a scam because of the way they jumped on the bitcointrader video scam with the dragons den rating it. They openly ommited to me they used this to get people in to trade with there money.
They must be pretty well organised working from an office bouncing numbers from around europe.
Perhaps they work in call centres?
Anyway if you’re unsure dont do it. Or dangle the carrot that you will invest more when you see you have made profit then just pullout.
They one thing they did say was that this is not going to make you a milliionaire which is about the only honest thing they have said.

Hi Cc,
I am also aware of the scam and am now testing the waters. 1st day so too early to tell.
How are you getting on? Did you withdraw your 300 Euros profit without any problems?

I first signed up with bitcoin trader and soon after I got a call from an account manager with Cryptonash, I have been working with them for 5 months now and honestly i was sceptical when i first started, but now I am sure they are a good company because of how we have been working together. I started with 350 euro and within a week i was told to put an additional 5000 euros, I never agreed to it as I am still very new to this trading thing. after two weeks i made a withdraw of 100 euro to test the system, i received it back in my account after 4 days. After several calls with the account manager I finally decide to go ahead and put my money into it (2500 euros) , you can imagine i was very nervous at that point, all I could think about was the money I had put and if I would see it back. In the past 5 months I’ve been able to withdraw 2764 euros. I will continue to work with them and see how it grows, the account manager has told me several times to put more funds into the account about opportunities in the market especially this season. I chose not to put anything because i saw these reviews and decided to get my money first and if that happens i will continue. So far I have taken 2864 euro from the account and I have requested another withdraw on thursday. I will keep you updated on what happens next, at this point i have taken all my money back and now will try to take profit. i hope they are good company because i have been scammed before and i do not want to be scammed again but so far they have been very nice to me and treated me with nothing but respect.

Hi FK,
How did you get on with withdrawing your money. Reluctantly I have started today, solely with the intention of withdrawing my original £250 as soon as I have that much profit. Once that has occurred, I will be at least satisfied that I haven’t lost any of my personal money. To date I have invested £250, with no intention to increase by way of deposit.
How are you doing? Are you earning more per day the higher the amount in balance?

I’m from the UK and found TradingBeasts after signing up with Bitcoin Trader automatic trading, but never mind, I knew the risk involved. I would like to share my experience to date and continue so that others can benefit or be wiser regarding my own involvement.
Probably against my better judgement, I charged my £250 to my Mastercard. Before I continue, this is £250 that I am prepared to lose!
Step 1: Bitcoin Trader leads me to “GCC Investing”. I filled out details but stopped before making payment. The next morning I received an phone call from Leeds. It wasn’t hard sell but the caller was definitely prepared to stay on the phone as long as it took! I asked many questions and of course the answers were positive, but like I said, I am not investing money I can’t afford to lose.
Step 2: After making payment of £250 I then received a call from a fund manager (for want of a better title), a Russian American. I became the feeling that he was hoping I would sign up for the personal management account. I repeated many times that I don’t have any more money to invest, just my £250 initial start up money. He didn’t try to hard sell me and accepted my decision. He said let’s talk in a few weeks time once I could see how the account is running. I repeated once again I will not invest any further funds, maybe only my profit funds.
He will now set my account up to run on their automatic trading system. I am now currently waiting for my account to start trading and I will keep this column informed what is happening, good or bad!
My intention is to withdraw my initial £250 investment as soon as it is realised!?
I can hear the oohs and aahs as I am writing this comment but like I said, it is £250 I am prepared to lose. If I was reading this comment from a fellow chat mate, I wouldn’t be thinking there will be a positive outcome. I might even label myself an idiot.
Let’s see, I will be totally open here good or bad.
I would also like to attempt the Free Demo Account of IQ to have a try myself at trading. We’ll see

Should You Invest in Real Estate or Stocks?

The pros and cons of investing in real estate vs. stocks

Image by Ellen Lindner © The Balance 2020

When deciding whether to invest in real estate or stock, there isn’t a simple answer. Identifying the better choice depends on your personality, lifestyle preferences, comfort with risk, and more.

It also depends on timing. Very few stocks would have beat buying beachfront property in California in the 1970s using a lot of debt, then cashing in twenty years later. Virtually no real estate could have beat the returns you earned if you invested in shares of Microsoft, Apple, Amazon, or Walmart early on in the companies’ history, especially if you reinvested your dividends.

Timing is impossible to predict when making investment choices. But understanding each type of investment is key to choosing the best strategy to help your money grow and create financial security.

Real Estate vs. Stocks

When you buy shares of stock, you are buying a piece of a company. If a company has 1,000,000 shares outstanding and you own 10,000 shares, you own 1% of the company.

As the value of the company’s shares grows, the value of your stock also grows. The company’s board of directors, who are elected by stockholders just like you to watch over the management, decides how much of the profit each year gets reinvested in expansion and how much gets paid out as cash dividends.

It’s easy for stock to become over- or under-valued. Before investing, study the company as a whole, including how much of their profit is paid out as dividends. If a company is paying more than 60% of profits as dividends, they may not have enough cash flow to cover unexpected changes in the market.

When you invest in real estate, you are buying physical land or property. Some real estate costs you money every month you hold it, such as a vacant parcel of land that you pay taxes and maintenance on while waiting to sell to a developer.

Some real estate is cash-generating, such as an apartment building, rental houses, or strip mall where you pay expenses, tenants pay rent, and you keep the difference as profit.

There are benefits and drawbacks to each type of investment.

Pros and Cons of Investing in Real Estate

Is real estate the right investment for you? Understanding the pros and cons will help you decide.

5 Pros of Investing in Real Estate

  1. Comfort. Real estate is often a more comfortable investment for the lower and middle classes because they grew up exposed to it (just as the upper classes often learned about stocks, bonds, and other securities during their childhood and teenage years). It’s likely most people heard their parents talking about the importance of “owning a home.” The result is that they are more open to buying land than many other investments.
  2. Cash flow. Rent from real estate can provide steady, reliable cash flow on a month-to-month basis. Many investments only improve your cash flow in the long-term or when you sell them. 
  3. Limiting fraud. It’s more difficult to be defrauded in real estate because you can physically show up, inspect your property, run a background check on the tenants, make sure that the building is actually there before you buy it, and do repairs yourself. With stocks, you have to trust the management and the auditors.
  4. Using debt. Using leverage (debt) in real estate can be structured far more safely than using debt to buy stocks by trading on margin. 
  5. Safety. Real estate investments have traditionally been a terrific inflation hedge to protect against a loss in the purchasing power of the dollar. 

3 Cons of Investing in Real Estate

  1. Time and effort. Compared to stocks, real estate takes a lot of hands-on work. You have to deal with the midnight phone calls about exploding sewage in a bathroom, gas leaks, the possibility of getting sued for a bad plank on the porch, and more. Even if you hire a property manager to take care of your real estate investments, managing your investment will still require occasional meetings and oversight.
  2. Continued costs. Real estate can cost you money every month if the property is unoccupied. You still have to pay taxes, maintenance, utilities, insurance, and more. If you find yourself with a higher-than-usual vacancy rate due to factors beyond your control, you could actually end up losing money every month.
  3. Value. With a few exceptions, the actual value of real estate hardly ever increases in inflation-adjusted terms.

Even if the actual value doesn’t increase, though, you benefit from the power of leverage. That is, imagine you buy a $300,000 property, putting down $60,000 of your own money. If inflation goes up 3%, then the house would go up to $309,000 in value. Your actual “value” of the house hasn’t changed, just the number of dollars it takes to buy it. Because you only invested $60,000, however, that represents a return of $9,000 on $60,000: a 15% return. Factoring out the 3% inflation, that’s 12% in real gains before the costs of owning the property. That is what makes real estate so attractive.

Most people are more familiar with real estate as an investment than with stocks.

Provides month-to-month cash flow if you rent it out.

It’s easier to avoid fraud with real estate.

Debt (leverage) is safer with real estate than stocks.

Real estate has historically served as an effective inflation hedge.

Much more work as an investment than stocks.

Can cost you money out of pocket each month if your property’s unoccupied.

The increase in real estate value, in actuality, doesn’t increase much when factoring in the inflation rate.

Pros and Cons of Investing in Stocks

Like real estate, investing in the stock market comes with both advantages and drawbacks.

6 Pros of Investing in Stocks

  1. Longevity. More than 100 years of research have proven that despite all of the crashes, buying stocks, reinvesting the dividends, and holding them for long periods of time has been the greatest wealth creator in history.   Nothing, in terms of other asset classes, beats business ownership—and when you buy a stock, you are buying a piece of a business.
  2. Minimal work. Unlike running a small business, owning part of a business through shares of stock doesn’t require any work on your part (other than researching each company to determine if it is a sound investment). You benefit from the company’s results but don’t have to show up to work.
  3. Dividends. High-quality stocks not only increase their profits year after year, but they increase their cash dividends as well. This means that you will receive bigger checks in the mail as the company’s earnings grow. And if you hold onto your stocks long-term and reinvest your dividends, after a few decades your wealth will have grown significantly.
  4. Access. You don’t need to have huge sums of available cash to begin investing in the stock market. With some mutual funds or individual stocks, you can invest as little as $100 per month.   There are also a variety of microsaving apps that allow you to begin investing for less than $25.     Real estate requires substantially more money in your initial investment, as well as the cost of maintenance and improvements.
  5. Liquidity. Stocks are far more liquid than real estate investments.   During regular market hours, you can sell your entire position, many times, in a matter of seconds. You may have to list real estate for days, weeks, months, or in extreme cases, years before finding a buyer.
  6. Borrowing. Borrowing against your stocks is much easier than real estate. If your broker has approved you for margin borrowing (usually, it just requires you to fill out a form), it’s as easy as writing a check against your account. If the money isn’t in there, a debt is created against your stocks and you pay interest on it, which is typically fairly low. 

3 Cons of Investing in Stocks

  1. Emotional investing. Though stocks have been proven conclusively to generate wealth over the long run, many investors are too emotional and undisciplined to benefit fully. They end up losing money because of psychological factors. During the credit crisis of 2007-2009, well-known financial advisors were telling people to sell their stocks after the market had tanked 50%, at the very moment they should have been buying.   
  2. Short-term volatility. The price of stocks can experience extreme fluctuations in the short-term. Your $40 stock may go to $10 or to $80. If you know why you own shares of a particular company, this shouldn’t bother you in the slightest. You can use the opportunity to buy more shares if you think they are too cheap or sell shares if you think they are too expensive. And if you hold onto well-valued stocks over the long-term, these highs and lows are often smoothed out. But if you are hoping to make money quickly, the volatility in stock value can work against you.
  3. Stagnation. If you invest in companies that don’t have much room for innovation or growth, then your stocks may not look like they’ve gone anywhere for ten years or more during sideways markets.

However, this is often an illusion because charts don’t factor in the single most important long-term driver of value for investors: reinvested dividends.   If you use the cash a company sends you for owning its stock to buy more shares, over time, you should own far more shares, which entitles you to even more cash dividends over time.

Over 100 years of stock market returns history shows them to be a consistently-good wealth creator.

You can own part of a business (through stock shares) without having to do any work.

If you own shares in a company that pays dividends, your share price and your dividend amount may both grow over time.

You can diversify much easier with stocks than with real estate, especially with mutual funds.

Stock investments are very liquid so your money’s not locked up for weeks or months.

You can borrow against the value of your stocks more easily than with real estate.

Successful stock investing requires an unemotional approach, which is difficult for the majority of investors.

Stock prices can fluctuate very much in the short run, which can leave inexperienced investors worried.

Dividend-paying stocks may look like they haven’t grown in value at all during sideways market conditions.

Choosing Between Stocks vs. Real Estate

Both real estate and stocks can provide long-term financial gain, and both come with risks. When choosing the right investment strategy for you, the best way to hedge against that risk while taking advantage of the potential gains is to diversify as much as you are able. review – are they good or scam?

Beware! This is an offshore broker! Your investment may be at risk.

Don’t put all your eggs in one basket. Open trading accounts with at least two brokers. appears to offer an interesting investment alternative. However there are certain issues with this “entity”. First of all there is no legal entity mentioned as the potential investors’ counterpart. This automatically excludes the possibility of financial regulation. As you may know government agencies like SEC in the US, FCA in the United Kingdom regulate participants in financial markets. These regulators enforce certain rules, whose aim is to protect investors. IIInvestments is not registered with any such agency.

Who is behind it?

The website states, it is owned by the aptly named “III Global Group” ( A quick inquiry tells us the company was incorporated in September of 2020 which begs the obvious question: “who was operating it before that, since the track record goes back 2020?”. The inception capital is 1 GBP. This seems like a company, serving only to operate the website, which is not the legal counterpart for a potential investment.

IIInvestments’ board of directors appears to be full of unknown people and that is saying a lot in the digital age. With the self-proclaimed 27M EUR Assets Under Management, the company’s PR activities could have been a bit more effective. This is especially so if they are to fulfill their goal of increasing that amount to 100M EUR.

How it works?

The website also does not make it entirely clear how the investment scheme works. For example: what is the holding/redemption period of the investment (assuming it operates like a hedge fund)? On the other hand there are some hints of it being a PAMM scheme. There are slight traces of both in the description, but no precise definitions are given. This is a major issue, as it is obviously better to present the investment opportunity with the greatest amount of detail, especially if you are to attract high net worth individuals (who are more sophisticated investors).

That being said the fees are allegedly charged on a per trade basis. This can lead to potentially colossal fees, given the number of trades an automated system can perform. The entire page which should introduce their strategy looks like a basic description of how trading financial markets works. The only specific information is that they trade currencies and commodities. The combination of these factors leads us to believe the company might be running a PAMM system, in which they effectively mark-up every trade.

The Results

The fund’s returns are absolutely amazing. This is probably the most fishy part about the entire firm. A cumulative 600% per anum, for three consecutive years is unheard of. Legitimate hedge funds which consistently have double-digit percentage returns are often over-subscribed (Look at The Medallion Fund by Renaissance Technologies for instance – here is a Bloomberg article on them). Most traders and investors would be satisfied making 20% per year. If IIInvestments could consistently achieve the results they claim, they would have became legends in the world of finance by now.


The entire site feels like a marketing operation aimed at unsophisticated investors. The advertised offer seems appealing, until you take a close look at the details – no distinct legal entity, no regulation and astronomically high returns. We are afraid this is just another case where the old saying “If it sounds too good to be true, then it probably is.” should apply. appears to offer an interesting investment alternative. However there are certain issues with this “entity”. First of all there is no

Regulation & Safety 0
Minimum Initial Deposit & Trade Size 0
Cost of Trading (Spread & Commission) 0
Leverage 0
Editor’s Opinion 0
Your Rating User Rating : 2.8 ( 7 votes)

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Dear Publisher,
I am responding to your review about this company.
For full disclosure I am a client and an affiliate of this company. I have even built a company around their service. See my website at
Does their website need improvement? Answer is definitely yes. I have challenged them on that and they are working on releasing a new version in Q4 2020.

A few points you raised I will like to give you my first hand experience:
1. Charging client per trade: No they don’t neither do they say so. They charge performance fee of 10 or 15% profit depending on your account size. The website clearly explained this. I am surprised you completely missed this. I encourage you to review this and update your article as a fair journalist.
600% return: I did not experience this, neither do I agree. The 600% is based on compounding your return every month. I have not been with them for 3 years but based on what I experienced 600% is doubtful. This will only be possible if you compound every month. They may have done that compounding in the past but looks like they are now more measured and don’t compound aggressively- I am challenging them to modify or clarify this on the website.
Monthly return: the returns are correct. However it is based on same amount monthly. Here is what I mean. If you invest 25K in Jan 2020 and we are now April 2020. Those monthly returns are based on same 25k – that is it is not compounding. So why I for example now have 31k in one of my client fund opened in Feb, the returns quoted on their site is as if I am reset to 25k starting every month. Is this a great return – yes. It also means effect of DD is minimal. I have challenged them to declare more of their compounding policy since they said they are changing it to minimize risk. They promised to do that in their next software update. I also challenged them to give customers more control over compounding- they are looking into that.

I read your article on Bloomberg about the guys making crazy more. I2 is outperforming those guys.
My father and I are forex traders and we run Forex as a family business. Our own trading performance is better than those Bloomberg guys you reference.
What I2 and my father do not have is a marketing guru who can properly promote what they do. That is the gap am trying to fill. Of course they also don’t have those huge size of fund under mgt.
I am happy to corespondent with you on what more you like to see and will work with the company to improve.
I am now going to challenge you: can you come with your lawyer and make a contract with me? Invest 10k. I will refund you plus a 3% monthly top up (not commutative) if you do not make consistent return that averages more than 5% monthly flat return in 4 months.
As a reciprocal- when you make this return and then successfully pull out your funds, you will tell all your subscribers. You will also document progressively your experience.
How do I ensure you can get your money – I will make my credit card chargeable to you after a writeup and signed contract with your lawyer.
Will you take the challenge?
If you want to modify the way to do the contract, go ahead and make me a proposal.
To take up this challenge (and I challenge another 10 subscribers of your website also but with 3k euros) – leave me a message at about your taking up this offer and we take it from there.
Why am I challenging you: some people star wonderful opportunities but they do not do things in line with our expectations, we should help them improve. I have decided to help i2 investments improve rather than labeling them a scam.
I know I did not answer all your reasons for labeling them as possible scam – but I have now challenged you and your readers. When we start progressing this challenge- we will document more of our experience.
Let’s go am waiting.
1. i2 investment does not provide service to US citizens and residents, because they are not licensed there, therefore, note this if you are taking up the challenge.
2. You must go through to take up this challenge – that is my guarantee
3. I am not the first to make crazy challenge like this before, a reporter once challenged a real estate trainer to go to a city with little or no money and buy real estate based on his system.
I am expecting you and your subscribers to take the challenge.

Unfortunately guys, this website is indeed a scam, a big one. They are unlicensed and hold no business license.

Here’s his latest reply:

[QUOTE][B]We told our RCMP contact to hold the case as you’re obviously someone who is mentally ill. I will resume it if you continue this childish behavior.

As I’ve said repeatedly, we have zero complaints and relationships with strong brokers for over three years. Not one client complaint.

You continue to call us a scam because of a bunch of forum threads etc from design agencies you’ve found to be “illegal” for some reason.

We are an Offshore IBC operating completely legally. We do NOT accept clients from Canada, the US, France, India, and several other countries that prohibit overseas currency investments. We follow all laws. Your previous registrations today were declined by the system immediately for this reason. We even post on our website that we don’t accept Canadians since the new law this year prohibiting non Canadian registered entities.

We do nothing wrong. You have a sick obsession with our company and continue to lie that you are not Ali, then you claim to be Ali again, it’s honestly just creepy.
It reminds me of the “Split” cinema feature I saw featuring a delusional man. [url][/url]

I honestly hope you get the help that you need. I am not interested in playing your strange games. This is the final time I will allow you to behave like this Ali.

I am not joking. Think long and hard about what you have done. We have documented all your activity.

Have a nice weekend,

This guy claims he has RCMP contacts…. RCMP supporting a scam located OFFSHORE with no legal status.

Beware of this ponzi scheme.

Weird, they used to accept American and Canadian clients, not anymore after I exposed his nasty crap LOL.

Whoever is interested, please send me a PM and I will send you the pictures/identity of people he sent me… He’s selling people’s identity sadly.

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